Chambord® Shine Awards 2010 Explodes Onto the National Fashion Stage

With past winners Carl Kapp and AJE going on to huge success dressing top Australian celebrities and opening their own flagship boutiques, Chambord® Shine Awards are offering designers even more this year. As well as taking the Chambord Shine program national for 2010 with Runway Showcases in Sydney, Melbourne and Brisbane, the grand prize of Chambord® Shine Awards in 2010 is bigger and better than ever. The winning designer will get to show their design to 2,000 consumers at the Strand Arcade’s “An Evening with Our Designers”, the design will be worn by a fashion forward celebrity during Spring Racing Carnival and they will also be able to show their own collection at Australia’s largest consumer fashion festival in 2011, thanks to Chambord. From applications and recommendations from Chambord’s many fashion industry contacts, 8-10 designers will be invited to showcase garments from their current collections in pop up fashion shows, The Chambord Shine Runway Showcases, at Cloudland – Brisbane (29th June), Longroom – Melbourne (6th July) and The Loft – Sydney (7th July). A panel of celebrity judges and event guests will take part in the judging process choosing the ten finalists that will be commissioned for the Chambord Shine Awards Final.

The ten finalists will be given a brief to design an outfit for Spring Racing Carnival and given $1000 each to make their creation. The finalists will show their creations to a panel of judges from the Chambord Council of fashion industry insiders at the Chambord® Shine Awards 2010 final at Sydney’s Strand Arcade on Wednesday 1st September.

The winning design will be worn by a celebrity at the 2010 Spring Racing Carnival and the winner will also receive a runway show at Australia’s largest consumer fashion festival. The Chambord Council, made up of celebrities, will recommend designers to be invited to take part in the Chambord Runway Showcases. Designers may also put themselves forward for consideration. To be considered for invitation you must be over 18 years of age; please send an email including your name, location, age, information about your brand and images from your current collection to chambordshineawards@6dc.com.au.

“We feel so honoured to have been aligned with a label like Chambord and so flattered that our Chambord creation was chosen by such a respected panel of judges. It is truly inspirational that Chambord is so encouraging of emerging talent within the Australian fashion industry and the Shine Awards are an amazing platform to showcase this. We wish this year’s contestants all the best.” Adrian Norris, Bree Norris and Edwina Robinson of AJE

“It is now nearly two years on from my win at the Chambord Shine Awards and my label has grown from strength to strength. I have been fortunate enough to dress some of Australia’s most glamourous women including Cate Blanchett, Nicole Kidman, Rose Byrne and Rachael Taylor. Being associated with Chambord and their Shine Awards program really opened doors for me. I look forward to seeing who walks away with the prize this year.” Carl Kapp

Chambord ®... It is always in style to drink responsibly.

2008 Winner - Carl Kapp