Australian Fashion Online

Wednesday, May 26, 2010

Search for a Princess...

To date we have had a positive response from Princesses all around Australia and we are excited about welcoming a new Princess to the Palace. We will be keeping you informed of the process in the coming weeks, however online applications close 30 June 2010.

Here are some of the articles recently featured in Western Australian..

SP xx

Friday, May 21, 2010

Carly Paiker coming soon to Style Palace...

The West Australian, 19 May 2010

Wednesday, May 19, 2010

New branding for Samantha Wills...

You may have already seen the new Samantha Wills logo!! It's a very exciting time for all involved as the brand continues to evolve...

Congratulations to Samantha Wills and her team and we look forward sharing the journey ahead with you.

SP Princesses xx

Thursday, May 13, 2010

Style Stalker at Style Palace and Selfridges

Style Palace are very excited to welcome Style Stalker to the Palace this Spring/Summer 10-11. We are very proud to announce that this Sydney label is going to be stocked in the prestigious UK department store Selfridges - yay for Aussie Designers!!

Here is the official announcement ...

Building on a growing global presence which has so far included impressive editorial coverage in UK Grazia and Vogue.co.uk, Sydney-based label Style Stalker is set to become the only Australian designer to be stocked in the prestigious UK department store, Selfridges.

This exciting partnership is a natural progression for the label, whose signature aesthetic (as seen on Florence & The Machine and Kim Kardashian), ties in perfectly with London's edgy and pop-culture obsessed fashion scene. "We are pinching ourselves,” says Style Stalker creators Rachel Zelic and Su-Ann San. “Selfridges has always been our mecca, we're thrilled to be joining the ranks of the incredible labels they carry”.

Full of praise for Style Stalker's Spring 2010/11 collection, 'Wipe Out', Selfridges placed an order of over 30 styles, sighting the ‘Jaws’ tie-dye dress and the cut-out leggings as stand-out pieces. 'We are so excited to be the launch store for Style Stalker in the UK this summer,” says Selfridges’ Contemporary Buyer, Ros Leach. “I fell in love with the collection from the minute I walked into the showroom, the foundation of any summer wardrobe at fantastic prices. I know I'll be wearing it at all the festivals this summer!'.

Keen to get Style Stalker onto the shop floor as quickly as possible, Selfridges has also bought out excess stock from the winter 2010 collection which is to be fast-tracked into store by the end of April. With a fresh, cutting-edge style that has won them over 100 worldwide stockists and legions of fans, this exciting news from one of the world's most prestigious retailers firmly cements Style Stalker's position as a major player on the global fashion stage.

Monday, May 10, 2010

Style Palace Seeks Special Princess...

Grab your tiaras and practice your best royal wave because Style Palace has launched its search for the 2010/2011 Style Palace Princess and is looking for one special girl who will be crowned in glory and become the face of Style Palace for the year ahead.

This is the third year Style Palace has run the competition and this year we are broadening the search nationwide and encouraging girls from all around the country to enter via the new online registration system.

The 2010/2011 Style Palace Princess will follow in the beautiful glass-slippered shoes of Lara Cameron and Chloe Rose Ball, who were announced as the Style Palace Princesses in 2008/09 and 2009/10 respectively.

You do not need to be a professional model because Style Palace is simply looking for a girl that embodies everything that is unique and beautiful about Australian fashion. So if you are bright, fun, special and love Australian fashion as much as we do– jump online and enter!

Entrants will be short-listed by industry leaders and if you are selected as the winner you will be flown to Perth from anywhere in Australia to take part in the Style Palace fashion parade and photo shoot which are scheduled for later in 2010. Professional hair, makeup, photography and styling will be included and you will be able to include the images in your portfolio.

You will also win a $1,000 wardrobe from Style Palace so you can choose all your favourite pieces from your favourite Australian designers. In addition you will have the opportunity to jump in front of the camera and present for SPTV, as well as feature as a guest blogger on this blog!

If all of this sounds too good to be true, jump online and enter today! We look forward to receiving your entry soon.

Thursday, May 06, 2010

Rosemount Australian Fashion Week - Day Four

What a day! What a week!

Our week of fashion, fun and frolicking finishes here. The Princesses thoroughly enjoyed 2010 Rosemount Australian Fashion Week - it was well worth the trip for the Style Palace team. We viewed some great shows and collections and picked up some great new designers to bring to you in the future. We met some lovely fashionistas and were especially excited to meet a fellow online boutique owner, Sarah from Beginning Boutique. It can be very lonely in 'cyber space' so to meet someone who can share her online experience with us was great - Sarah, we look forward to keeping in touch with you.

Today was insane and we can't believe we got through it so smoothly. Each day this week has been super busy but today we really were 'super princesses' on a mission. We visited designers, attended shows, squeezed in a very small spot of shopping, caught up with a friend and went to see another friend singing at The Bucket Lounge in Bondi. Here is our schedule for the day to give you a taste of what we were up to - we won't give you a full run down otherwise this post will never end. We will keep this post short and share with you the great pics that we took today. Keep checking back over the next few weeks on a recap of exactly what new designers will be joining Style Palace in the future.

One thing we did realise during the week is that we didn't stop talking from the moment we got on the plane - how can two people talk so much? We're not sure ... but we certainly entertained all the taxi drivers in Sydney!

Final Day Schedule at RAFW
7.30am - Alarm goes off!
9.00-10.45am - Samantha Wills showing of new collection in Alexandria.
11.00am - Ae'lkemi Show at Circular Quay (we were late but so was the show!)
12.45-1.45pm - Shopping in the city.
2.00-2.45pm - Gorman showing of new collection in Surry Hills.
2.45-3.45pm - Shopping in Paddington including a quick lunch and coffee at the Bookstore Cafe (to die for!)
4.00-4.45pm - Kooey parade back at Circular Quay.
5.00-6.00pm - Ellery showing of new collection in Darlinghurst.
6.15-9.15pm - Dinner and shopping in the city with our special friend, Sandy.
9.45pm - Went to see another special friend, Vanessa Raspa, singing at The Bucket Lounge in Bondi Beach ... she's amazing ... check her out at http://www.vanessaraspa.com/

So it's a wrap from RAFW 2010 from Style Palace. We hope you enjoyed our week with us. We now have to fight with our suitcases - how do you fit two suitcases of stuff into one? We're not sure but we'll try - we even had to purchase extra kgs for overweight luggage!!

Sweet, stylish princess dreams to you all ...
xx SP Princesses