Monday, August 10, 2009

Project Runway Australia judge, Sarah Gale chats to Style Palace - Part 2 ...

International fashionista, trend forecaster and Project Runway judge Sarah Gale chats to Style Palace about fabulous fashion, emerging trends and her thoughts on what makes a great designer. This is the second part of the interview - click here to see part one.

In her role as a judge on Arena’s hit reality show Project Runway, Sarah has the opportunity to mentor emerging designers and says the key to success as a designer is a strong signature style, an understanding of their market and the business savvy to build their brand in the competitive world of Australian fashion. Encouragingly Sarah says the Australian fashion industry has become more and more supportive of emerging designers as individualism in style has become more in vogue.

Sarah says that a burning desire to design and a passion for what they do will often be the characteristics that are immediately evident in an exciting new designer however working with designers through the show as they move through various challenges and present their designs will demonstrate their creativity and flair as well as how well their style fits that of their customer.

While Sarah says it’s difficult to pick a front runner for the winner of this season of Project Runway she says each designer has a very strong signature style. Like the winner of Season 1, Julie, this season’s winner will be chosen for the culmination of the strength of their style, demonstration of their commercial ability, their adaptability of the challenges to suit the market requirements and the creativity of their final collection.

When not buying for clients or mentoring emerging designers where does this jet-setting fashionista like to shop? Sarah says she relishes the chance to enjoy a shopping experience for herself and loves to enjoy her time of browsing the shops with girlfriends. With her busy schedule Sarah also loves the convenience of online shopping and applauds the commitment of boutiques such as Style Palace who support Australian fashion.

Melbourne based Sarah spends much of her life in the worlds largest and most vibrant city centres so when given the opportunity she loves to take the opportunity to get close to nature cherishes walking in the bush as one of her favoured past times. And, with so much travel as part her day to day life Sarah prefers to holiday closer to home, with the relaxed atmosphere of Queensland’s Port Douglas and the remote Kakadu National Park among her favourite holiday destinations.

For this busy mother of two, life is a whirlwind of the glamour of the fashion world and international travel, the dedication and commitment to making her business a success and her passion for nurturing the future of Australian fashion.

Style Palace expects to see a lot more of Sarah Gale in the years to come!

For fans of Project Runway, Arena’s hit reality series has now strutted onto the smallest screen thanks to 3 mobile. Fashionistas can catch their favourite Project Runway episodes, weekly designs, highlights and previews on 3’s mobile TV the day after broadcast - from as little as 50c on 3’s Mobile TV. There’s no excuse to be a fashion victim with commentary and critique available from Leigh Buchanan at www.three.com.au/runway

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