Showing posts with label 3 Mobile. Show all posts
Showing posts with label 3 Mobile. Show all posts

Monday, August 10, 2009

Project Runway Australia judge, Sarah Gale chats to Style Palace - Part 2 ...

International fashionista, trend forecaster and Project Runway judge Sarah Gale chats to Style Palace about fabulous fashion, emerging trends and her thoughts on what makes a great designer. This is the second part of the interview - click here to see part one.

In her role as a judge on Arena’s hit reality show Project Runway, Sarah has the opportunity to mentor emerging designers and says the key to success as a designer is a strong signature style, an understanding of their market and the business savvy to build their brand in the competitive world of Australian fashion. Encouragingly Sarah says the Australian fashion industry has become more and more supportive of emerging designers as individualism in style has become more in vogue.

Sarah says that a burning desire to design and a passion for what they do will often be the characteristics that are immediately evident in an exciting new designer however working with designers through the show as they move through various challenges and present their designs will demonstrate their creativity and flair as well as how well their style fits that of their customer.

While Sarah says it’s difficult to pick a front runner for the winner of this season of Project Runway she says each designer has a very strong signature style. Like the winner of Season 1, Julie, this season’s winner will be chosen for the culmination of the strength of their style, demonstration of their commercial ability, their adaptability of the challenges to suit the market requirements and the creativity of their final collection.

When not buying for clients or mentoring emerging designers where does this jet-setting fashionista like to shop? Sarah says she relishes the chance to enjoy a shopping experience for herself and loves to enjoy her time of browsing the shops with girlfriends. With her busy schedule Sarah also loves the convenience of online shopping and applauds the commitment of boutiques such as Style Palace who support Australian fashion.

Melbourne based Sarah spends much of her life in the worlds largest and most vibrant city centres so when given the opportunity she loves to take the opportunity to get close to nature cherishes walking in the bush as one of her favoured past times. And, with so much travel as part her day to day life Sarah prefers to holiday closer to home, with the relaxed atmosphere of Queensland’s Port Douglas and the remote Kakadu National Park among her favourite holiday destinations.

For this busy mother of two, life is a whirlwind of the glamour of the fashion world and international travel, the dedication and commitment to making her business a success and her passion for nurturing the future of Australian fashion.

Style Palace expects to see a lot more of Sarah Gale in the years to come!

For fans of Project Runway, Arena’s hit reality series has now strutted onto the smallest screen thanks to 3 mobile. Fashionistas can catch their favourite Project Runway episodes, weekly designs, highlights and previews on 3’s mobile TV the day after broadcast - from as little as 50c on 3’s Mobile TV. There’s no excuse to be a fashion victim with commentary and critique available from Leigh Buchanan at www.three.com.au/runway

Sunday, August 09, 2009

Project Runway Australia judge, Sarah Gale chats to Style Palace ...

International fashionista, trend forecaster and Project Runway judge Sarah Gale chats to Style Palace about fabulous fashion, emerging trends and her thoughts on what makes a great designer. This is the first of a two part interview - check back soon to see the second part of the interview.

Following a successful career as a buyer for some of Australia’s leading fashion labels, Sarah opened shop as an independent fashion consultant over two years ago and has not looked back. Today, Sarah travels the world, from the USA and Japan to the UK and Europe, identifying the latest in fashion trends, as a range buyer and consultant.

Through her work, Sarah’s focus and passion is introducing international trends to the Australian consumer, specifically looking at what’s coming onto the market in high-end fashion and how and when these trends will best adapt to the Australian market. If you’ve bought an item of clothing in Australian retail stores lately, Sarah has probably put it there.

Sarah is passionate about the future of Australian fashion and has seen the buying public become more and more open to new trends over the past five years, resulting in an exciting blend of styles emerging.

In the coming seasons Sarah anticipates we will see more architectural elegance in Australian fashion as basic shapes and silhouettes take on a new dimension. Blending with the feminine feel we have seen in past years Sarah anticipates the introduction of a more androgynous strength in women’s clothing. Sarah describes the coming trend as ‘Jungle Goddess’ – and expects to see a stunning strength of character with strong, powerful lines blending with feminine dimensions.

Sarah envisions a style where a basic shift dress will no longer be just that but rather a surprising blend of diverse styles. Expect to see the introduction of strong lines in shoulders and seams contrasting with nips, tucks and curves to create feminine shapes.

When it comes to the fashionista tag Sarah believes being a true fashionista is not about buying the latest from top designers but rather creating your own individual blend from a range of different styles - which becomes your signature style, your own personal statement.

A passionate supporter of individualism in fashion, Sarah believes ‘individualism is the new black’. Sharing her excitement for the future of Australian fashion, Sarah looks forward to seeing more blended styles and unique pieces as consumers become more and more open to ‘newness’ and designers are encouraged to explore their signature style. This heralds exciting times ahead for Australia fashionistas!

For fans of Project Runway, Arena’s hit reality series has now strutted onto the smallest screen thanks to 3 mobile. Fashionistas can catch their favourite Project Runway episodes, weekly designs, highlights and previews on 3’s mobile TV the day after broadcast - from as little as 50c on 3’s Mobile TV. There’s no excuse to be a fashion victim with commentary and critique available from Leigh Buchanan at www.three.com.au/runway

 
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